2D vs. 3D

2D vs. 3D

Animations can be a valuable tool in the courtroom. In some cases, movement can be crucial to the explanation of key concepts, and this is something that only an animation can truly achieve. Subsequently, our proposal strategists suggest animations in situations where we think they will be the most effective – in some cases even more effective than static boards. If an animation is proposed in a Seif exhibits proposal, it will be described as ‘2D’ or ‘3D’, or some combination/variation of these terms. This description is often and understandably confusing to our clients. There are several important differences between the two types of animations and understanding them can help you to discern which type will be best for your case and why.

The phrase ‘2D animation’ refers to the type of graphics used in the animation. 2D graphics are flat color with minimal shading or highlights so they appear more like flat drawings. Although these graphics are simple, they can be animated to move realistically in order to effectively explain a process, concept, etc. Since the images are created in the same way that a drawing is created on paper, the image can’t be spun around to show another view or side other than what is seen. Logistically speaking, 2D animations can be created on a slightly shorter timeline than 3D animations and are also significantly less expensive. To see an example of one of our 2D animations, please visit our website and click the 2D tab: http://www.seifmedicalgraphics.com/servicesanimation.htm

2D Animation:

2D Animation

At Seif we also do some variations of 2D animations that use fully painted and more three-dimensional artwork, like the images that are seen on our board exhibits. Animations that use this type of fully painted artwork are most effective for concepts that involve very simple movement or motion. In some cases, we will even use the fully painted images from board exhibits to create dissolve animations to give the jury the concept of motion cheaply and effectively. Because the images used in this type of variation of 2D animation are often created for other accompanying boards in a case, the animations can be created in a much shorter amount of time than a classic 2D animation with complex motion or a 3D animation. To see an example of a dissolve animation, visit our website and click on the ‘dissolve’ tab: http://www.seifmedicalgraphics.com/servicesanimation.htm

2D ‘Dissolve’ Animation:

2D Dissolve

Like ‘2D animation’, the term ‘3D animation’ also refers to the type of graphics used in the animation. 3D animations use three-dimensional computer-generated models in order to create animations that have graphics with a much more volumetric appearance. The images seen in these animations will have a true sense of volume and depth, and perhaps most importantly, the models can achieve realistic motion as well as be spun around to reveal different views or sides. Their surface painting and texture can be very simple or very detailed, depending on what is necessary for the explanation of the concept. One example of a way we love to use 3D animation in the visual strategy are cases in which there is a complex anatomical relationship or procedure taking place in a difficult view or angle. No other form of animation allows for the ability to spin a model in space 360 degrees in order to show the jury the exact view(s) or relationship(s) that they need to understand key concepts in the case. Creating this type of modeling and motion is very time consuming and often requires over a month to perfect, and this is the main reason why such animations are priced higher than their 2D cousins. To see an example of a 3D animation, please visit our website and click the 3D tab:

3D Animation:

3D Animation

When considering an animation for your trial needs, it is important to consider what it is that the animation needs to achieve and to show the jury. Your Seif case strategist will take these issues into consideration when proposing an animation as part of your visual strategy. Often, we will even use a mix of both types of animation to achieve the element of instruction necessary while also meeting your time constraints and budget. Animations can truly bring the issues to life in medical malpractices cases. Although they are certainly not necessary in every case, the right animation can illuminate the key concepts by simply showing a process rather than relying on a jury’s auditory perception and understanding. Feel free to contact us if you have questions on how animation can augment your visual defense strategy!

—Contributed by Emily Ullo Steigler, MS, CMI

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